Ahead of the Affordable Care Act (ACA) 2015 Open Enrollment, which is set to begin in mid-November 2014 and continue through mid-February 2015, Covered California has launched a community outreach campaign aimed at attracting new enrollments in the state’s public health insurance exchange.
The new ad series, which started September 15th, features residents who have health insurance as a result of the ACA.
“Our campaign on the airwaves will support our community outreach campaign by making tangible the benefits of getting covered,” said Peter V. Lee, Covered California’s Executive Director. “But even more importantly, we hope these ads will foster conversations at family dinners, in churches, and in schools – where Californians will be talking about the benefits of having coverage and making sure no one who is eligible for coverage goes without it. Beyond these conversations, we will build on an expansive network of thousands of Certified Enrollment Counselors, Certified Insurance Agents, and county eligibility workers helping people learn about insurance and enroll.”
The new outreach campaign includes $46 million in advertising statewide and nearly $15 million in community outreach grant funding. Coupled with more than $33 million community outreach groups are expected to spend, the investment for 2015 outreach will reach $94 million.
Grants of $50,000 to $750,000 will be awarded based on a community group’s experience with special populations as defined by language, ethnicity, geography, and employment as well as their ability to effectively educate and enroll (or renew) residents in coverage through Covered California.
Covered California is forecasting a total enrollment of 1.7 million by the end of the 2015 Open Enrollment. That forecast represents a 43 percent increase (about 500,000 new participants) from 2014.